What hidden treasures await in London’s charming Fitzrovia neighbourhood?
I’ve always had a soft spot for Fitzrovia. It’s one of those London areas that feels like a secret, even though it’s smack in the middle of everything. Last weekend, I decided to play tourist in my own city and really explore what this neighbourhood has to offer.
Wandering down Charlotte Street, I was struck by the mix of old and new. Georgian townhouses sit next to sleek modern buildings, and the vibe is decidedly artsy. I popped into a few galleries and was blown away by the talent on display. But it’s not all high culture here – the pubs are proper British affairs, perfect for a pint and some people-watching.
The food scene in Fitzrovia is something else. I treated myself to lunch at a trendy spot (more on that later) and was seriously impressed. From Michelin-starred restaurants to quirky cafes, there’s something for every taste and budget. By the end of the day, I felt like I’d uncovered a whole new side of London. Fancy joining me on my next Fitzrovia adventure?
Key Takeaways
- Fitzrovia offers a mix of modern charm and bohemian history
- The area is known for its high concentration of quality restaurants
- Unique attractions include a café in a Victorian bathroom
- Historical alleys provide glimpses into old London architecture
- Fitzrovia’s central location makes it ideal for exploring nearby attractions
Introduction to Fitzrovia’s Charm
Fitzrovia’s location is spot on. It sits between Oxford Street and Euston Road, blending busy streets with quiet spots. Walking through, I feel the deep history of Fitzrovia in every building.
The area’s vibe is enchanting. Famous writers like Virginia Woolf and George Bernard Shaw once called it home. Today, it’s alive with creativity. The Sunday Times named it London’s best place to live.
Did you know?
- Fitzrovia is home to about 8,000 residents
- Between 2008 and 2012, 30 new art galleries opened here
- The annual Fitzrovia Festival, celebrating local history, started in 1973
The cultural depth of this area amazes me. It boasts the Grant Museum of Zoology and Pollock’s Toy Museum, with the world’s oldest teddy bear. Fitzrovia always has something new to show me.
| Attraction | Key Feature |
|---|---|
| BT Tower | Grade II listed, nearly 200m tall |
| Fitzrovia Chapel | Prime example of Gothic Revival architecture |
| Akoko Restaurant | Michelin-starred West African cuisine |
Exploring art, dining at Michelin-starred spots, or enjoying the Fitzroy Tavern’s vibe, I always discover something new in Fitzrovia.
Exploring Fitzrovia’s Vibrant Streets and Passages
Fitzrovia streets mix history with modern life beautifully. Walking through, I notice the special feel of each street and alley. These passages let us peek into London’s past and see its lively today.
Charlotte Street: The Heart of Fitzrovia
Charlotte Street is the area’s core. It’s filled with colourful buildings, eateries, and historic pubs. I enjoy walking here, soaking up the local vibe. The street buzzes with outdoor dining and shopping, drawing everyone in.
Hidden Gems: Colville Place and Charlotte Place
Colville Place and Charlotte Place are hidden gems. These lanes are peaceful spots away from the crowds. I often stop here, enjoying the quiet and a coffee at an outdoor cafe.
Atmospheric Alleys: Percy Passage and Newman Passage
Percy Passage and Newman Passage offer a glimpse of old London. These alleys take me back in time. The brick walls and cobblestones are perfect for photos, capturing the area’s unique feel.
Warren Mews is a favourite for photos. Its beauty and old-world charm attract both locals and tourists. Exploring here, I feel the deep history of Fitzrovia’s streets and alleys.
| Street Name | Notable Features | Best For |
|---|---|---|
| Charlotte Street | Colourful buildings, restaurants, pubs | Dining, nightlife |
| Colville Place | Pedestrianised, residential charm | Quiet walks, outdoor dining |
| Percy Passage | Narrow, brick-lined alley | Photography, historical atmosphere |
| Warren Mews | Picturesque facades | Instagram-worthy shots |
Cultural Attractions and Museums in Fitzrovia
Fitzrovia is a treasure trove of culture. It’s full of museums and galleries for all tastes. You’ll find everything from quirky to scientific exhibits here.
The Grant Museum of Zoology is a gem. It’s the UK’s only university zoology museum, with 70,000 specimens. Their ‘jar of moles’ exhibit is both odd and intriguing.
History buffs should visit the Wiener Holocaust Library. They offer free tours every Tuesday. The exhibitions are deep and thought-provoking, covering genocide and the Holocaust.
Art lovers will adore Fitzrovia’s galleries. They feature contemporary art from both known and new artists. I often get lost in these creative spaces, thinking deeply.
| Attraction | Unique Feature | Admission |
|---|---|---|
| Grant Museum of Zoology | 68,000 zoological specimens | Free |
| Pollock’s Toy Museum | Victorian toy collection | Paid |
| The Cartoon Museum | British cartoons and caricatures | Free for under 18s |
Pollock’s Toy Museum is a must-see. It takes you back to childhood with its Victorian toys. The Cartoon Museum adds a touch of humour with British cartoons and caricatures.
Fitzrovia’s museums and attractions inspire and educate me. This London area is truly remarkable.
Things to Do in Fitzrovia
Fitzrovia is full of fun attractions and activities. I’ve checked out this lively area and found some great things to do. They’re perfect for visitors with different interests.
Visit the Grant Museum of Zoology
I’m into history, so the Grant Museum of Zoology caught my eye. It’s an old treasure with a vast collection of animals. It’s a special spot in Fitzrovia that shows the beauty of nature.
Explore Pollock’s Toy Museum
Pollock’s Toy Museum is great for a trip down memory lane. It’s filled with old toys that bring back childhood memories. It’s a sweet thing to do in Fitzrovia that makes you feel young again.
Relax at Agua Spa
After seeing sights, I unwind at Agua Spa in the Sanderson hotel. The place has white curtains everywhere, offering a peaceful break from the city. It’s a top choice for relaxing in Fitzrovia.
Admire the BT Tower
Seeing the BT Tower is a must in Fitzrovia. It’s 189 metres tall and a famous London landmark. You can’t go up, but looking at it from below is still impressive.
These spots in Fitzrovia offer a mix of culture, history, relaxation, and sightseeing. Whether you live here or are just visiting, there’s plenty to do in Fitzrovia.
Dining Experiences in Fitzrovia
Fitzrovia restaurants offer a wide range of culinary delights. From Michelin-starred spots to cosy cafes, there’s something for everyone. This lively London area suits all tastes and budgets.
The dining scene in Fitzrovia is diverse. I’ve tried West African dishes at Akoko, which got a Michelin star in 2024. For a stylish yet laid-back meal, Rovi is great. It combines Middle Eastern flavours with British ingredients.
Lantana Fitzrovia is a top spot for a relaxed brunch. It has 174 reviews, showing its popularity. The Attendant, a cafe in a former Victorian public toilet, offers a unique coffee experience.
“Fitzrovia’s dining scene is a gastronomic adventure, offering everything from Michelin-starred excellence to hidden gems waiting to be discovered.”
Here’s a look at some well-liked Fitzrovia restaurants and their reviews:
| Restaurant | Reviews | Cuisine |
|---|---|---|
| Conchiglia | 547 | Italian |
| Salt Yard | 328 | Spanish-Italian Tapas |
| Iberica Marylebone | 337 | Spanish |
| Mowgli Charlotte St | 116 | Indian Street Food |
| Riding House Fitzrovia | 82 | Modern British |
Fitzrovia’s dining scene has something for every food enthusiast. Whether you want new tastes or classic dishes, you’ll find a memorable meal here.
Fitzrovia’s Buzzing Nightlife Scene
Fitzrovia’s nightlife is a mix of sophistication and fun. I’ve checked out the area’s Fitzrovia bars and pubs. Each place offers a unique vibe. From trendy cocktail spots to traditional British pubs, there’s something for everyone.
Cocktail Bars and Speakeasies
Fitzrovia’s cocktail scene is amazing. I’ve tried unique drinks at Mr. Fogg’s, with its adventurous decor. There’s even a place for a mixology masterclass in the area.
Traditional British Pubs
The pubs in Fitzrovia are full of charm. I’ve had many great evenings at The Hope Fitzrovia, rated 4.3 stars by over 386 people. The Fitzroy Tavern is another top spot, with 4.2 stars from over 1,343 reviews.
Live Music and Entertainment Venues
For a fun night out, Fitzrovia is the place to be. The Dominion Theatre, a stunning Art Deco building, hosts top shows. I’ve seen unforgettable performances there, adding glamour to my nights.
| Venue | Google Rating | Number of Reviews |
|---|---|---|
| The Hope Fitzrovia | 4.3 Stars | 386+ |
| Fitzroy Tavern | 4.2 Stars | 1343+ |
| The Crown & Sceptre | 4.3 Stars | 1109+ |
Looking for a quiet pint or a night of cocktails and shows? Fitzrovia has it all. I’ve found trendy bars and cosy pubs. Every night out here is memorable.
Shopping and Retail Therapy in Fitzrovia
I enjoy exploring Fitzrovia’s shops, a mix of well-known brands and unique boutiques. It’s a refreshing change from the busy Oxford Street.
Rathbone Square is a hidden treasure for shopping in Fitzrovia. This peaceful spot has trendy fashion stores, great places to eat, and shops for pampering. It’s where I go for a relaxing shopping day.
Lab Store London in Rathbone Square is perfect for a style update. They offer a wide range of men’s and women’s fashion, from bold outerwear to trendy shoes. I always find something special here to add to my wardrobe.
Beauty lovers will adore Rawr and Vixen & Blush. Rawr provides detailed manicures and massages, while Vixen & Blush is famous for its natural hair extensions. These places make sure you look and feel great after visiting Fitzrovia.
| Shop | Speciality | Location |
|---|---|---|
| Lab Store London | Adventurous Fashion | Rathbone Square |
| Rawr | Beauty Treatments | Rathbone Square |
| Vixen & Blush | Hair Extensions | Rathbone Square |
| White Pine | Cruelty-free Food | Rathbone Square |
After shopping in Fitzrovia, I unwind at Circolo Popolare. This trendy restaurant in Rathbone Square has stunning floral decor and delicious Sicilian food. It’s the ideal spot to relax after a day of shopping in this lovely London area.
Accommodation Options in Fitzrovia
Fitzrovia has a wide range of places to stay for every budget and preference. You can find luxury, boutique, or budget-friendly options in this lively London area.
Luxury Hotels
For top-quality stays, check out the Charlotte Street Hotel and The London Edition. They offer excellent amenities and service. The Sanderson is another great choice for a fancy stay, known for its unique design and prime location.
Boutique Stays
For a cosy experience, consider Fitzrovia’s boutique hotels. These places are smaller and focus on design, showing off the area’s artistic side. They’re ideal for those who love unique and personal touches.
Budget-Friendly Options
Looking for affordable places to stay in Fitzrovia? The Gem Fitzrovia Hotel is a great choice. It’s highly rated for its location and staff, and offers good value. Facilities and cleanliness also score well, making it a top pick for budget travellers.
For even more savings, consider staying in a hostel. Fitzrovia has many options that make it easy for everyone to visit. With so many choices, you’re sure to find the perfect spot to relax after a day in London.
My Final Thoughts
As I finish this guide to Fitzrovia, I’m left feeling impressed. Exploring Fitzrovia has been a joy, with its lovely streets and cultural spots.
Fitzrovia offers a unique mix of city life and a village feel. It has hidden spots like the Fitzrovia Children’s Playground, great for families. The area also has a wide range of places to eat, drink, and shop, fitting all budgets.
If you love culture, food, or nightlife, Fitzrovia has something for you. Its location makes it perfect for exploring London. I hope this guide encourages you to discover the wonders of this great area on your next London trip.
Discovering Fitzrovia: Your Guide to London’s Hidden Gem
What are some hidden gems in Fitzrovia that tourists often miss?
Some of my favourite hidden gems in Fitzrovia are the atmospheric alleys like Percy Passage and Newman Passage. These narrow cobblestone lanes transport you back in time. I also love popping into the quirky Pollock’s Toy Museum or grabbing a coffee at The Attendant, a café in a converted Victorian public toilet. These spots give you a real taste of Fitzrovia’s unique character.
Is Fitzrovia a good area for foodies?
Absolutely! I’m always raving about Fitzrovia’s food scene. From Michelin-starred restaurants like Akoko to trendy spots like Rovi, there’s something for every palate and budget. I particularly enjoy the mix of cuisines – you can find everything from modern British to West African. The area’s also great for casual dining and cute cafés. Whenever friends visit, I love taking them on a food tour of Fitzrovia.
What’s the nightlife like in Fitzrovia?
Fitzrovia’s nightlife scene is one of my favourites in London. It’s got a great mix of sophisticated cocktail bars, traditional British pubs, and live entertainment venues. I often start my evening at a speakeasy-style bar like Mr Fogg’s for creative cocktails, then head to a cosy pub like The Hope Fitzrovia for a pint. If I’m in the mood for entertainment, catching a show at the Dominion Theatre is always a treat.
Are there any good shopping spots in Fitzrovia?
While Fitzrovia isn’t as famous for shopping as nearby Oxford Street, I’ve found some great spots here. Rathbone Square is my go-to for a relaxed shopping day. It’s got a nice mix of fashion boutiques and beauty stores. I love browsing the unique styles at Lab Store London or treating myself to a pampering session at Rawr. Plus, the area’s got some great independent shops if you’re looking for something special.
What cultural attractions can I visit in Fitzrovia?
Fitzrovia is packed with cultural attractions that I never tire of exploring. The Grant Museum of Zoology is a fascinating place with over 70,000 animal specimens. I also enjoy visiting the area’s numerous art galleries showcasing contemporary works. For history buffs like me, the Wiener Holocaust Library offers thought-provoking exhibitions. These spots really showcase Fitzrovia’s rich cultural heritage.
Is Fitzrovia family-friendly?
In my experience, Fitzrovia can be a great spot for families. I often take my nieces and nephews to the Fitzrovia Children’s Playground when they visit. The area’s museums, like Pollock’s Toy Museum, are fun for kids and adults alike. Many of the restaurants are family-friendly, too. While it might not be as obviously geared towards children as some other London areas, I find there’s plenty to keep the little ones entertained.
How walkable is Fitzrovia?
I absolutely love how walkable Fitzrovia is. It’s one of my favourite things about the area. The streets are lined with beautiful Georgian buildings, and there are plenty of quiet mews and passages to explore. I often spend afternoons just wandering around, popping into cafés and shops. Plus, its central location means you can easily walk to attractions in neighbouring areas like Soho or Marylebone. It’s a great way to soak up the atmosphere and discover hidden gems.
